ClayCo Cosmetics Secures $2 Million in Series A Funding from Unilever Ventures

Nykaaland 2.0: Elevating Beauty Experiences

Six-month-old skincare brand ClayCo Cosmetics has announced that it has raised $2 million (approximately Rs 16 crore) in a Series A funding round from Unilever Ventures, the venture capital and private equity arm of Unilever. This significant investment will be used to scale operations, enhance product offerings, and ramp up marketing efforts.

The newly raised capital will also help the startup launch a Moroccan-inspired body care range, allowing ClayCo to diversify its portfolio beyond its current selections. Founded in March 2024, ClayCo Cosmetics blends ancient beauty rituals with modern science. The brand’s flagship collection, Rituals of Japan, includes products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser, marrying traditional Japanese ingredients with advanced skincare technology.

ClayCo Cosmetics aims to intensify its customer engagement initiatives, drive research and innovation, and strengthen its marketing strategies to attract a wider audience. “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry,” said Niharika Jhunjhunwala, founder of ClayCo Cosmetics. “Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth. As consumers become more aware of global ingredients like fermented rice, ginseng, and CICA, they are willing to invest in high-quality, efficacious skincare,” Jhunjhunwala added.

The brand’s commitment to affordable luxury is reflected in its high-performance formulations that combine natural ingredients with cutting-edge technology. ClayCo sells its products through its own e-commerce platform and major online marketplaces, ensuring accessibility for its growing customer base.

Pawan Chaturvedi, Partner-Asia at Unilever Ventures, commented, “Unilever Ventures is pleased to support ClayCo in their mission to elevate India’s beauty landscape by introducing global beauty rituals that celebrate individuality and innovation.”

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