Coty, one of the world’s largest beauty companies, has announced a long-term partnership with renowned crystal house Swarovski to develop, produce, and distribute a new vision of fragrances. This agreement marks a significant step for both companies as they aim to bring luxurious and innovative beauty products to the market.

Jean Holtzmann, Coty’s Chief Brands Officer Prestige, expressed excitement about the collaboration, stating, “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia1.”

Michele Molon, Swarovski’s Chief Commercial Officer, added, “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful, and joyfully extravagant – to the world of beauty and fragrances while leveraging Coty’s extensive industry expertise1.”

The first offerings under this licensing agreement are expected to launch in 2026, with both companies committed to delivering high-quality, innovative beauty products that celebrate individuality and elegance.