Deconstruct Sets Guinness World Record with 24-Hour Skincare Livestream
In a landmark moment for India’s skincare industry, Deconstruct Skincare has officially earned a Guinness World Record for hosting the world’s longest skincare livestream. The brand’s 24-hour “Dermathon” brought together 24 dermatologists on YouTube Live, delivering expert-led skincare education to a nationwide audience.
By the Numbers:
– 24 hours of continuous live streaming
– 24 dermatologists participating
– 30,000+ live participants
– 500,000+ real-time interactions
– 200,000 skincare questions submitted
– 10,000 questions answered live
Conceptualized as a zero-fee, science-first initiative, the Dermathon aimed to democratize access to dermatological advice—especially for beginners navigating India’s fast-growing skincare market. The event was officially recognized by Guinness World Records following its successful completion.
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