Dior Revives Iconic Amphora Fragrance Bottles with a Bespoke Twist
Dior is bringing back its legendary amphora-shaped fragrance bottles, first introduced in 1947 with the launch of Miss Dior, but this time with a customization service that taps into the growing trend of personalized luxury.
The Amphoras Tailoring Atelier allows customers to select from a range of six iconic Dior fragrances, including Miss Dior Blooming Bouquet, J’adore Eau de Parfum, and Gris Dior, and personalize their bottle with engraved initials, silk ribbons, and house motifs.
Inspired by ancient Greek and Roman vessels, the amphora bottle’s hourglass silhouette echoes Christian Dior’s New Look fashion revolution, making it a timeless symbol of elegance.
This exclusive semi-bespoke service is available only at La Collection Privée Christian Dior boutiques, offering fragrance lovers a chance to own a one-of-a-kind amphora bottle.
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