ELC Partners with Adobe to Revolutionize Digital Marketing with Firefly AI 

ELC Partners with Adobe to Revolutionize Digital Marketing with Firefly AI

The Estée Lauder Companies (ELC) has announced a strategic partnership with Adobe, integrating Firefly Generative AI to streamline digital marketing production and accelerate campaign execution. 

As a global leader in prestige beauty, ELC operates across 150 countries, with brands including Clinique, Estée Lauder, Jo Malone London, La Mer, and M•A•C Cosmetics. The company is leveraging Adobe Firefly Services, a suite of creative and generative APIs, to enhance content creation, optimize workflows, and reduce repetitive tasks in digital marketing. 

“With the demand for content expected to quintuple by 2026, generative AI is a game-changer for our creative teams,” said Justin Edwards, Vice President, Global Digital Creative and Brand Image at M•A•C Cosmetics. “Firefly will allow designers to focus on storytelling rather than production hurdles.” 

The partnership aligns with ELC’s Beauty Reimagined initiative, a bold vision to establish itself as the most consumer-centric prestige beauty company. By integrating Firefly AI into Adobe Creative Cloud workflows, ELC aims to boost efficiency, accelerate speed-to-market, and enhance consumer engagement. 

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