Estée Lauder and TikTok Announce the Winners of The Catalysts Program

Estée Lauder and TikTok Announce the Winners of The Catalysts Program

The Estée Lauder Companies announced the winners for The Catalysts program. Created by ELC’s New Incubation Ventures (“NIV”) and launched with support from TikTok, the integrated, global initiative is aimed at spotlighting, uplifting, and empowering emerging storytellers with fresh visions for the beauty industry. Founders of the nine finalist companies including Baude NY, BEAME, LOVERBOY BEAUTY, Etia London, Forta, Gorgeous Nothings, Ruka, Sky High Farm Universe, and Zure Solaris presented to The Catalysts Jury. Each finalist gave a seven-minute pitch outlining their concept, vision, and innovation. Judges then voted for their top two companies who would receive up to $250k in financial backing as well as mentorship and project assistance.

The winners –

Etia London , Lucy Edwards, Founder – The intentionally-accessible brand by model and advocate @lucyedwardsofficial aims to be the first beauty brand ever made for the 1.3 billion disabled people worldwide. In a true industry first, Edwards will use funding and mentorship from The Catalysts to make Etia London a reality.

LOVERBOY BEAUTY , Charles Jeffrey, Founder & Creative Director – LOVERBOY BEAUTY is set to redefine the makeup landscape with an expressive, liberated approach to beauty, inspired face paint, performance, and the LGBTQIA+ community.

Ruka , Tendai Moyo, CEO – With a goal of bringing back the joy in textured hair, Ruka is on a mission of disrupting the hair extension industry.

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