GCPL expands Protekt portfolio
FMCG company Godrej Consumer Products Ltd. (GCPL) is expanding its hand hygiene brand Protekt into a home, kitchen and personal care brand. This is at a time when covid-19 is rapidly expanding usage of hygiene products in the Indian homes. Over ten new products including a dish wash liquid, surface disinfectant spray, a fruit and vegetable wash, soaps, masks, surface and skin anti-bacterial wipes have been introduced under Protekt. Speaking to newsmen , Sunil Kataria, CEO, India and SAARC, said “Indians are now looking at overall hygiene landscape very differently. People have become hyper-conscious about hygiene. Not just in terms of hand washing but all aspects of hygiene.” He added in recent studies by market researchers, 91% more Indian households are washing hands more often. Referring to sanitizers , he said the pandemic is also spurring growth of categories which were never big in this country.
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