Unilever to introduce recyclable Tubes in India soon
Unilever’s toothpaste brands Pepsodent and Closeup, will soon be packed in recyclable tubes this year in India. The FMCG major which has been working on developing recyclable toothpaste tubes for the last four years, has now decided to roll out the same in two of its biggest oral care markets — first in France, followed by India.
Unilever is seeking to convert its complete toothpaste portfolio across countries to recyclable products in the next four years. “Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025,” the statement said.
Presently , these toothpastes tubes are made with a combination of plastic and aluminium to ensure flexibility. However, this combination does not suit recycling. Therefore, Unilever will now switch it with a recyclable material made mostly of High-Density Polyethylene (HDPE). For this , the company has partnered with multiple global packaging manufacturers including Amcor, EPL , Huhtamaki and DNPI.
Babu Cherian, Director R&D Oral Care Packaging at Unilever, said that the recyclable tubes have the potential to transform the whole oral care industry. “We are also making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change,” Cherian said.
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