Fragrance Major Firmenich inks deal with French Co-operative
The world’s largest Fragrance and Flavour Company recently inked an agreement with Provence Perfume Plants Cooperative (SCA3P) in France for the purchase of the Cooperative’s production of Lavandin Grosso essential oil. The agreement covers business, diversification and innovation, besides the contribution to a sustainable farming model. The co-operative and the fragrance major have had a long relationship with Firmenich, being the founder member of the think-tank ‘NaturalsTogether’. Firmenich had launched this initiative in 2014 along with some of the world’s leading producers. Talking about the partnership, Gilbert Ghostine, CEO of Firmenich said “With this partnership, Firmenich confirms its long-term investment in the region of Grasse, a UNESCO World Heritage site. We are proud to uphold the centuries-old traditions of the best naturals, from the legendary lavenders of the mountains of Provence to the exquisite roses blooming in the fields around Grasse. “Together with SCA3P, we guarantee a state-of-the-art supply chain for our customers and a responsible business model for the talented farmers and distillers who have dedicated their lives to producing the finest quality lavandin in France,” he added. “Our farmers and distillers need this type of long-term support from the industry. Our exclusive partnership shows that we are here to succeed in the future and to encourage the successful production of natural materials in France,” said Jean-Michel Cotta, President of SCA3P , while talking about the partnership.
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