Gattefossé, a leader in skincare and sensory expertise, has launched a new makeup formulation kit called Color Pulse. This innovative collection is designed to inspire and support formulators in creating makeup products that are sensorial, high-performing, and natural.

Gattefossé has been a pioneer in pigmented formulations since the launch of Emulium Illustro in 2019. This water-in-oil emulsifier is highly compatible with pigments and UV filters, making it a game-changer in the world of color cosmetics.With the rise of naturality in skincare, Gattefossé saw an opportunity to bring this trend to color cosmetics, despite the challenges it presents. After the rise of naturality in skincare, brands started to embrace this trend in color cosmetics, too, despite the challenge it represents,” said Lysiane Teyssier, product marketing leader, texture ingredients and personal care applications. “The lab team has developed a strong expertise in makeup over the years and is ready to support customers in their transition to natural makeup.”

Color Pulse features 13 different formulas that cater to a wide range of makeup needs, from face and eyes to lips. The collection includes various formats such as liquid, cream, stick, and powder, and different formulation types like water-in-oil (W/O), oil-in-water (O/W), and anhydrous2. Each formula is designed to offer high sensoriality and performance while being highly natural.

Serum Foundation: This serum texture glides easily on the skin, providing a bare-skin effect. It is available in three shades, all with the same properties, making it easy for formulators to create a full shade range. Emulsified with Emulium Illustro, this formula is cold-processable and contains more than 97% natural origin ingredients.

Energizing Primer: This primer offers a burst of radiance and vitality, perfect for creating a glowing base. It is designed to enhance the skin’s natural beauty while providing a smooth application.

High Coverage Foundation: For those who need full coverage, this formula provides a flawless finish without feeling heavy or cakey. It is designed to be long-lasting and comfortable to wear.

Matte Lipstick: This lipstick offers a matte finish with rich pigmentation. It is formulated to be long-lasting and comfortable, without drying out the lips.

The Color Pulse collection includes technical tips and insights on the latest trends, helping formulators create successful and innovative products.

Color Pulse by Gattefossé is more than just a formulation kit; it is a comprehensive resource for formulators looking to create high-quality, natural makeup products. With its focus on sensoriality, performance, and naturality, Color Pulse is set to become a valuable tool for makeup enthusiasts and professionals alike.

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