Givaudan’s Digital Factory Unveils ‘Guardians of Memories’
Givaudan, the global leader in fine fragrances, has unveiled an innovative new game titled ‘Guardians of Memories’ at its Digital Factory in Paris. This ground-breaking fragrance-inspired video game is now available on the popular gaming platform Roblox.
‘Guardians of Memories’ is designed to immerse players, particularly Gen Z and Alpha, in the captivating world of perfume creation.The game explores the powerful connections between scents, memories, and emotions, allowing players to embark on an interactive adventure to discover and combine different fragrance ingredients.
Anne Tayac, Head of Givaudan Business Solutions, stated, “In alignment with our 2025 global digital strategy, we are committed to pioneering innovative and disruptive solutions that will maintain Givaudan as the creative partner of choice in our industry. The introduction of Guardians of Memories marks a significant step forward in shaping the future of our fragrance business, empowering the next generation to appreciate the art of perfumery.”
The game was developed in collaboration with Digitalli, a digital strategy company, and Novelab, a pioneer in creating immersive adventures. By leveraging the Roblox ecosystem, Givaudan aims to demystify the fragrance world and engage younger audiences in a playful and educational manner.
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It’s amazing to see brands like Givaudan using gaming to engage younger audiences! The idea of linking fragrances to memories through an interactive experience is truly innovative. It’s similar to how digital platforms are evolving in other industries—like how the 4rabet app has revolutionized online gaming and sports betting, making it more immersive and accessible. Excited to see how this trend continues in different sectors! Has anyone tried ‘Guardians of Memories’ yet?
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