Closing the year with a double digit revenue growth, FMCG major Dabur has announced plans to invest Rs 550 crore to ramp up existing production capacities. The company CEO Mohit Malhotra said “Dabur’s financial situation remains strong with a 25.6 per cent growth in our operating profit during the fourth quarter of 2020-21. Our India FMCG business led the growth with a 28.3 per cent surge, with an underlying best-ever FMCG volume growth of 25.4 per cent during the fourth quarter of 2020-21. He said , “Dabur continued to gain market share across all key categories like shampoos, toothpaste, hair oils, chyawanprash and packaged juices and nectars, during the quarter and the full year.  

Malhotra added the company will invest Rs 550 crore over the next four to five years to set up a Greenfield facility in Madhya Pradesh for healthcare and personal care. He said that the company has now grown its direct rural reach to about 60,000 villages and the aim is to ramp it up to over 76,000 villages. In urban markets, the company has been focusing on ramping up chemist outlet coverage, modern trade coverage as well as e-commerce channels. “At an overall level, we reach 1.4 million outlets directly, and plan to reach over 1.5 million outlets directly by next year,” he added.