L’Oreal announces its entry into the Indian dermo-cosmetics market
Global beauty and cosmetics leader L’Oréal, is making a significant stride in the dynamic Indian dermo cosmetic market by announcing the launch of its dermatological division, L’Oréal Dermatological Beauty (LDB), in India. This strategic move reaffirms the company’s unwavering commitment to shaping beauty standards worldwide.
LDB’s maiden venture in India will begin with CeraVe, a renowned dermatologist-recommended skincare brand in the United States. Aseem Kaushik, Managing Director of L’Oréal India, expressed enthusiasm, saying, “We believe that everyone deserves access to expert dermatological care and effective skincare solutions; this is particularly relevant to India where the ratio of dermatologists to consumers is one of the lowest in the world (0.7 dermatologists to every 1,000 people). Skin health is the foundation of beauty, with LDB we aim to deliver on our promise to both Indian dermatologists and patients.”
Globally, L’Oréal Dermatological Beauty collaborates with over 250,000 healthcare professionals, including leading dermatologists, to develop cutting-edge solutions for patients’ skin health journeys. This partnership extends to product development, clinical research, and educational initiatives.
Rami Itani, Director of L’Oréal Dermatological Beauty, L’Oréal India, shared their mission to provide life-changing and sustainable dermatological solutions to all. CeraVe’s unique formula, developed with dermatologists, boasts three Essential Ceramides and MVE (Multivesicular Emulsion) technology for long-lasting hydration. The brand offers a comprehensive range of products, from gentle cleansers to specialized treatments, all backed by clinical research and catering to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin, including cases of atopic dermatitis.
This strategic foray into the Indian dermocosmetic market aligns with the growing demand for science-backed and healthcare professional-recommended skincare products in the country, offering a comprehensive and effective solution to meet the evolving needs of both dermatologists and consumers.
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