D2C brand ‘ My Glamm’ attracts funding from Amazon


The funding  of 175 crore Series C round with investments from Ascent Capital, Amazon and Wipro Consumer has put MyGlamm in the enviable league of beauty and personal care D2C startups such as Plum ,Sugar Cosmetics, Purplle, and Juicy Chemistry, all of those , which have recently raised money . The company is valued at more than $100 million. It is interesting to note that, this is the first investment by Amazon in India in a beauty brand.

The company said that it will utilize the latest funding to invest in product development, support data science and technology research, increase offline expansion, fund working capital requirements, and expand content creation capabilities and digital reach of its other digital content verticals POPxo and Plixxo.

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