Iberchem, the renowned Spanish fragrance house, has unveiled a captivating new fragrance collection in collaboration with the Ministry of Agriculture, Fisheries and Food of Spain. The collection, titled “All Paths Carry Aroma” (Todos los caminos llevan aroma), celebrates the olfactory uniqueness of Spain’s natural trails, blending artistry and nature.

The collection features four distinct fragrances, each inspired by the diverse landscapes of Spain:

– Camino Natural de la Cordillera Cantábrica: Mint and eucalyptus evoke the freshness of the Asturian mountains.

– Camino Natural de la Palma: Canary banana and lemon capture the vibrant essence of the Canary Islands.

– Camí de Cavalls: Salt and posidonia reflect the Mediterranean’s purest expression.

– Via Verde del Aceite: Orange blossom and fig offer a floral and sweet profile.

Luz Vaquero, Iberchem’s Global Creative Director, shared, “Nature is where we source most of the raw materials we work with. Developing these fragrances has allowed us to pay tribute to the value that our earth has for us.”

The collection was presented at FITUR, Spain’s international tourism fair, and aims to create emotional connections through scent, allowing individuals to relive experiences and places through fragrance.

Is the Tourism Industry elsewhere listening?