IFRA Releases 2024 Annual Report Highlighting Sustainability and Innovation
The International Fragrance Association (IFRA) has unveiled its 2024 Annual Report, showcasing significant achievements in sustainability, scientific innovation, and safety standards across the global fragrance industry. This year’s report introduces a dynamic video format, offering an engaging overview of IFRA’s milestones and initiatives.
Under the leadership of Alexander Mohr, IFRA President, and Paul Andersson, IFRA Chairman, the organization has focused on advancing sustainability efforts, updating IFRA Standards, and advocating for proportionate, science-based regulations. The report highlights progress in resource efficiency, waste reduction, and the safe use of fragrance ingredients, ensuring the fragrance industry continues to balance innovation with responsibility.
The Annual Report also features insights from IFRA’s regional activities in Europe, Asia Pacific, Latin America, and India, reflecting the organization’s global reach and partnerships. Additionally, it spotlights sustainability tools and advocacy efforts that contribute to improving the fragrance industry’s environmental footprint.
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