IFF Unveils AI-Powered ScentChat App Revolutionizing Fragrance Creation

IFF Unveils AI-Powered ScentChat App Revolutionizing Fragrance Creation

International Flavors & Fragrances Inc. (IFF) has announced the launch of its  AI-powered instant messaging application, ScentChat™, designed to transform the fragrance creation process. This innovative tool integrates real-time consumer feedback with advanced semantic AI and Natural Language Processing (NLP) technology, enabling perfumers to craft scents that resonate deeply with consumers.

ScentChat™ bridges the gap between fragrance creators and consumers by connecting with popular messaging platforms like WhatsApp and Facebook Messenger. Research participants can interact directly with perfumers, providing authentic sensory feedback that is analysed by IFF’s proprietary AI algorithms. The app generates instant insight reports, empowering formulators to make informed decisions about ingredients and formulations.

Valery Claude, Senior Vice President of Scent Innovation, Creation, and Design at IFF, stated, “ScentChat™ mirrors the dual nature of fragrance creation—combining human experience with technology to produce sensational results. This tool is a leap forward in making innovation more efficient, immersive, and impactful.”Beyond its technical capabilities, ScentChat™ fosters a sense of community and collaboration between consumers and fragrance creators. It represents a significant advancement in the application of generative AI and NLP technology, paving the way for unique, consumer-loved creations.

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