Inside the TIME100’s 2025 Power List of Beauty Industry Shapers
In 2025, beauty was more than skin deep—it was influence. TIME100’s list of the world’s most influential companies spotlighted players that redefined what it means to lead in beauty.
– Debut turned heads with its fusion of AI and biotechnology, crafting sustainable formulations that don’t compromise on performance—ushering in a new era of “lab-to-vanity” innovation.
– L’Oréal stayed ahead by doubling down on dermatological science, with smart acquisitions like CeraVe and La Roche-Posay securing its place as a category powerhouse.
– Touchland elevated a utilitarian product—hand sanitizer—into a luxury lifestyle must-have, culminating in a staggering $700M acquisition by Church & Dwight.
– e.l.f. Beauty made waves with its lightning-fast response to trends and radical affordability, proving that value and innovation can (and should) coexist.
TIME’s selection process factored in innovation, ambition, success, and impact—both positive and disruptive. In beauty, that meant brands willing to rewrite the rules while meeting evolving consumer values in wellness, transparency, and science-driven design.
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