Interparfums acquires stake in e-commerce platform Origines-parfums
With a 25% stake in beauty e-commerce platform Origines-parfum, French fragrance house Interparfums will be able to introduce dedicated fragrance lines to the growing platform. At the same time the platform will benefit from resources it needs to strengthen raise its online visibility to support its development in France and in Europe. In a press release ,Jean Madar, chairman and CEO of Interparfums explained “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy.” Jean Philippe de Peretti, chairman and CEO of Divabox , the company that owns the e-commerce platform, added “Our goal is to exceed the milestone of €100 million in sales and become a European e-commerce leader for perfumes and cosmetics. This partnership with IPSA provides us with substantial operational and financial resources to maintain the pace of our strong growth.” Origines-Parfums, has a customer base of more than 1 million people and revenue in 2019 of €40 million.
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