Kline uncovers Top Trends in Beauty for 2025

Kline uncovers Top Trends in Beauty for 2025

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The beauty market is undergoing continuous transformation, influenced by evolving consumer needs, technological progress, and societal shifts. Kline’s latest report, “Top Trends to Watch in Beauty and Wellbeing for 2025 and Beyond,” outlines significant trends poised to shape the industry.

Longevity-focused innovations, like infrared saunas, NAD+ therapies, wearable health technology, and comprehensive health checks, are gaining traction as consumers prioritize combating aging and improving quality of life.

Exosomes are revolutionizing skincare by promoting cellular regeneration, with luxury brands such as Plated Skin Science and Elevai experiencing heightened demand for exosome-infused products.

The concept of scalp detox, inspired by skincare, is advancing scalp health through deep cleansing and exfoliation, a trend especially prominent in China and now in India.

Meanwhile, the sun care category is flourishing, driven by increasing health awareness, sustainability considerations, and multifunctional benefits, marking it as the fastest-growing product segment in the U.S. in 2024.

Innovations in dual-purpose products and inclusive formulations are also expanding its appeal.

Collectively, these trends—spanning longevity, regenerative skincare, scalp health, and next-generation sun care—underscore the shifting priorities within the beauty market, positioning brands that embrace these advancements to flourish in 2025 and beyond.

Kline’s analysis stands out due to its comprehensive and data-driven approach, leveraging over 65 years of expertise in the beauty and wellbeing industry. Unlike many competitors, Kline combines in-depth interviews with industry professionals and millions of data points to provide both qualitative and quantitative insights

Sheela Iyer

Author : Sheela Iyer

sheela@cosmetech.co.in

Sheela Iyer is an observer of the Indian Cosmetics & personal care industry and the editor of ‘Cosmetech’. She regularly video interviews industry experts on Cosmetech TV and has her fortnightly podcast ‘Cosmetics Today’

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