MAYAI for Cosmetic Research and Development – Scale Smarter Safer

MAYAI for Cosmetic Research and Development – Scale Smarter Safer

Consumers’ ever-changing desire, coupled with scientific advancements, makes the cosmetic industry rigorously competitive and fast-moving. Market leaders have always adopted a sensitive approach to consumer desires resulting in the launch of radical breakthrough products , launched after years of efforts and billions of R&D spending. This, in turn, consistently provides the edge for the top brands in the consumer market. Today, customising towards customer desires and personalizing products suiting their skin makes the R&D challenge even bigger!

Cosmetic product development is a cost, effort and time intensive process. The average time taken for a product launch is about 6 to 24 months. A poll within the LinkedIn cosmetic groups showed that 8.5 out 10 people were not happy with their yearly number of product launches. Consistent product launches matching consumer trends give a brand the competitive edge in the market. The BIG challenge is how can a brand, with a lean R&D team and limited budget, launch products that meet the consumer trends throughout the year? This is the challenge that MAYAI, a GenAI platform will solve.

MAYAI democratises cosmetic research and development (R&D) to create innovative products consistently without a significant increase in their current R&D resources and budget. MAYAI will provide a frugal innovation platform for companies to create a customised formula under 2 minutes. The company holds an Indian patent for the formula model and an US patent is pending. Customers can virtually prototype, evaluate and predict performing formulas for lab trials without spending much time, effort and cost in long physical lab iterations. MAYAI virtual evaluation makes physical trials efficient and effective by minimising non performing lab trials. MAYAI accelerates cosmetic product development resulting in up to 50% faster product launches. Average time taken for MAYAI customers to launch a product is 4 to 12 months depending on the product goals.

A trial user of the platform was delighted to share that MAYAI’s insights helped them to stay razor sharp focussed on product goals. Budgeting, health & safety, environmental, and social factors – whatever the product goals be, MAYAI provides ingredient suggestions matching the product goals. “MAYAI inspires innovation, augments smart and sustainable product scaling and provides every company a potential to aspire for the top spot in the industry” said Dr Simi Sugathan founder of MAYAI. In this era of technology, adoption of intelligent technologies like MAYAI will soon become a norm for consumer product innovation to ensure frugality and sustainability” she further added.

Your brand growth is unstoppable with MAYAI, Excited?

Explore MAYAI now: Book a demo now at productdevedge.com or email: info@productdevedge.com, Contact: Dr Simi Sugathan -91- 8884966113

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