NatureIA: AI at the service of fragrance creation

NatureIA: AI at the service of fragrance creation

Artefact, a European specialist in artificial intelligence, has teamed up with Robertet, a world leader in fragrances, flavors and natural raw materials, to launch the NaturIA project: generative AI that revolutionizes creativity and enhances the art of perfumery and flavoring.

Artefact and Robertet announce the launch of the NaturIA project, whose first creation is a new yogurt flavor designed using AI for a major food industry group. This achievement underlines the immense potential of NaturIA’s pioneering technology, which opens up new perspectives for authentic, tailor-made creations.

By combining the testing phases of perfumers and flavorists with advanced generative AI algorithms, this innovation accelerates the creative process. It translates image briefs into detailed, evocative descriptions and then into search criteria to find existing formulas or suggest new fragrance and flavor combinations.

This technological feat stimulates the ingenuity and productivity of creators by providing them with an intelligent and secure search engine, as well as an inspiring dashboard to help them develop new concepts, fragrances or flavors.

For its clients, Robertet will thus be able to offer innovative creations faster and better adapted to the project by increasing the creativity of its perfumers and flavorists tenfold.

Thanks to their collaboration and their respective expertise, Robertet and Artefact are shaping the future of sensory creation, combining tradition, human creativity and technological innovation to develop new consumer experiences. At NaturIA, art and data meet to serve the creator.

Jérôme Bruhat, CEO of Robertet, comments: “We are delighted to present the Robertet NaturIA project, developed with Artefact, which marks a turning point in our industry. This project illustrates how artificial intelligence can stimulate our creativity through technological innovation, while respecting the freedom and know-how of our designers. At Robertet, we continue to invent the natural of tomorrow.”

Vincent Luciani, CEO of Artefact, says: “We are very proud of this collaboration with Robertet, which allows us to push the boundaries of creativity. This co-creation of a new yogurt flavor once again demonstrates the immense potential and tangibility of artificial intelligence at the heart of our daily lives.”

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