Nykaa has officially unveiled the winners of the Best in Beauty Awards 2025, spotlighting the most loved, most purchased, and most innovative beauty products across India. With over 1.6 million consumer votes cast between March 24 and May 10 on the Nykaa app, this year’s edition marks the second installment of what is now India’s biggest beauty awards platform.

The awards spanned 58 categories, covering skincare, haircare, makeup, fragrance, and emerging segments like “Viral Products” and the “Impact Award”, reflecting the evolving preferences of Indian consumers.  “These awards celebrate more than product excellence—they honor the transformation of beauty habits across India,” said Anchit Nayar, Executive Director & CEO, Nykaa Beauty. “From cult discoveries to daily essentials, the winners represent what modern beauty truly looks like.”

Highlights from the Winners List

– Smashbox Halo Tinted Moisturizer won for its hybrid formula combining coverage with skin benefits.

-Laneige Lip Glowy Balm, TIRTIR Mask Fit Red Cushion, and I’m From Rice Toner dominated their categories.

-CeraVe and Dot & Key led with ceramide-rich moisturizers.

– Vinyl lipsticks and lip oils overtook traditional mattes.

–  Skin scents and gourmand notes gained traction.

– SPF-infused products became everyday staples.

The final winners were selected by a star-studded jury blending industry expertise and cultural influence: The jury included Aanchal Morwani (Celebrity Hair Stylist) ,  Daniel Bauer (Co-founder, Daniel Bauer Academy) ,  Dr. Malvika Kohli (Dermatologist)  and Anchit Nayar (Nykaa Beauty CEO)

The awards underscore a shift toward inclusive, performance-driven, and skin-first beauty, with consumer voices and expert insights shaping the final selections.

Jury Awards –

Best New Launch in Makeup                       Yves Saint Laurent

Category Disruptor                                          Dove Diva Serum In Shower Collection

Cult Classic                                                          Charlotte Tilbury Pillow Talk

Iconic New Launch of the Year                    L’oréal Paris Glycolic Bright Melasyl

New Age D2C Brand of the Year                 Plum

OG Homegrown Hero                                     Lakmé

For the full list of winners, visit [Nykaa’s official Best in Beauty 2025 page](https://www.nykaa.com/nykaabestinbeauty2025-winners/lp).