Nykaa Expands Globally with Kay Beauty Launch in the United Kingdom
Indian beauty and lifestyle retailer Nykaa has announced the international debut of its celebrity-led cosmetics brand Kay Beauty, co-founded with actress Katrina Kaif, in the United Kingdom. The launch is in partnership with luxury beauty retailer Ulta beauty’s Space NK, marking Kay Beauty’s first retail presence outside India.
The brand will be available across 13 Space NK stores in the UK and on the retailer’s e-commerce platform, offering a curated selection of Kay Beauty’s best-selling products including kohl pencils, lip crayons, and complexion enhancers tailored for diverse skin tones.
“Bringing Kay Beauty to the UK is a milestone in our global journey,” said Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Brands. “We’re proud to showcase Indian innovation and inclusivity on an international stage.”
Founded in 2019, Kay Beauty blends high-performance makeup with skincare benefits and is known for its tagline “Makeup That Cares.” The brand’s expansion into the UK follows Nykaa’s growing presence in the Middle East and signals its intent to scale in Western markets.
The move comes as part of Nykaa’s broader strategy to triple its in-house brand merchandise value to ₹6,000 crore by FY2030, with Kay Beauty positioned as a key growth driver.
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