India’s perfume market is experiencing a significant boom, with online sales soaring by 25-30% in the past year. The market, estimated at ₹4,500 crore, is driven by a shift towards premium fragrances, attracting both international and local brands.

The rapid growth in online sales can be attributed to several factors. Firstly, the increasing accessibility and convenience of e-commerce platforms have made it easier for consumers to purchase perfumes online. Additionally, the growing exposure to global trends and personalized shopping experiences have encouraged consumers, especially the younger demographic, to explore luxury brands.

Despite the positive growth, the market faces challenges such as the proliferation of counterfeit products. To combat this, companies are implementing stringent anti-counterfeit measures and collaborating with regulatory bodies to ensure market integrity.