Personalised Beauty & Wellness start-up raises fund

Founded by Chaitanya Nallan, Sangram Simha and Veerendra Shivhare in 2011, Lifestyle Incnut Digital has raised $4 Mn in a pre-Series A funding round, from RP-Sanjiv Goenka Group-backed venture capital firm, RPSG Ventures. The platform features customised dermatologically approved beauty care regimen SkinKraft and customised ayurvedic beauty care regimen Vedix besides StyleCraze –an expert-curated content site addressing the daily dynamics of beauty and wellness, and MomJunction, a parenting website. Incnut is planning to invest this funding in its R&D labs  AI-driven data technology and overall infrastructure. 

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