Power Gummies, a leading brand in the gummy supplements market, has successfully raised INR 10 crore in a bridge funding round led by the Jaipuria Family Office and Quadrant. This round also saw participation from previous investors, including 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures.

The infusion of fresh capital is set to play a crucial role in enabling Power Gummies to transition to completely sugar-free products. Additionally, the brand plans to expand its portfolio to include no-added sugar products and enhance the composition of its existing range.

In a strategic move, Power Gummies is expanding its focus to introduce a wide range of holistic wellness products under its parent company, Aesthetic Nutrition. This expansion aims to provide comprehensive, inside-out wellness solutions to a broader audience. The new venture boasts a thoughtfully curated portfolio of 20 innovative products, including a Hair Growth Styling Serum, All-in-One Face Serum, Korean Collagen Peptide beauty drink, and Daily Fiber Sachets for improved digestive health. The lineup also features tailored protein supplements and vitality products specifically designed for men and women.

Supported by substantial funding, this initiative will enable Power Gummies to address crucial everyday wellness needs effectively. All products will be launched under the parent company’s name, Aesthetic Nutrition, and will be available for purchase through the official website, AestheticNutrition.com.

As part of its expansion plans, the brand will venture into Dubai and the UK under the names “Aesthetic Nutrition” and “Power Chew.”