Beauty Brands submit their latest beauty products for the Pure Beauty editorial team to test
and review. They then shortlist products they believe have the potential to be winners. Winners
are then voted for by Pure Beauty’s readers. The year 2023 saw the introduction of a new
category dedicated to Professional Beauty, as well as a new award on new ingredients. Find your
inspiration in the winners list below

Best New Beauty Tool or Device – Luna Microcare, Anti-Aging Micro Channel Patches

Best New Body Care Product – Boost Lab, Edelweiss Neck Firming Serum

Best New Bath and Shower Product – Dove, derma hypoallergenic BODY WASH

Best New Hand, Foot or Nail Product – Scholl, NEW Exfoliating Heel Peel

Best New High Street Fragrance – SHAY & BLUE, MELROSE APPLE BLOSSOM

Best New Luxury or Niche Fragrance – ELECTIMUSS, AQUILA ABSOLUTE

Best New Hair and Scalp Product – PENNY BLACK ORGANIC, SCALP OIL

Best New Hair Styling Product – Living proof, no frizz smooth styling cream

Best New Lip Product – SCULPTED BY AIMEE, Line & Shine

Best New Eye or Brow Product -Rare Beauty, All of The Above Weightless Eyeshadow Stick

Best New Complexion Product – Plump It!, NO NEEDLES DERMAL FILLER

Best New Natural Face Product – NEAL’S YARD REMEDIES, Hyaluronic Acid HYDRATING BOOSTER

Best New Hair or Body Product – Delhicious, Rich Roots Hair Oil

Best New Spa or Salon Product – NOUVEAU LASHES, LVL CeraLashLift System

Best New Professional Hair Styling Product – osmo, scalp therapy FINISHING CRÈME WITH SEA
BUCKTHORN FRUIT OIL

Best New Aesthetic Treatment – Hydrafacial, Hydrabody by Hydrafacial

Best New Spa or Salon Treatment – ishga Organic, Hebridean Sound treatment

Best New Moisturiser – Laneige, Water Bank Blue Hyaluronic Cream Moisturizer

Best New Serum – ELLA & JO, Hydrating Hyaluronic Serum

Best New Cleanser – The Ordinary., Glucoside Foaming Cleanser

Best New Face Mask or Exfoliator – CACI, PURIFYING SILVER MASK

Best New Sleep Product-REVIVE COLLAGEN, MENOPAUSE BEAUTY SLEEP

Best New Supplement -VIDA GLOW, HAIROLOGY

Best New Design and Packaging – Face Gym., Active Blast Vegan Collagen Skin Booster

Best New Ingredient Gold: Symrise, Supervisome EPH

Best New Sustainable Beauty Product – WELEDA, Skin Food FACE CARE Nourishing Cleansing
Balm

Best New Beauty Brand – Calling