RCPL Acquires Velvette to Enter Personal Care Market

RCPL Acquires Velvette to Enter Personal Care Market

Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail, has acquired the iconic personal care brand Velvette from Sujatha Biotech. This acquisition marks RCPL’s entry into the personal care segment, expanding its fast-moving consumer goods (FMCG) portfolio beyond food and beverages. In 1980, Dr. C.K. Rajkumar called by press as sachet czar, an ophthalmologist set out to realize his father’s dream and founded the company.

The acquisition includes the perpetual license for the Velvette brand, which is known for revolutionizing personal care with its innovative sachet packaging. Velvette, founded by CK Rajkumar, often referred to as the “Sachet King,” pioneered the concept of shampoo sachets in the 1980s, making personal care products affordable and accessible to millions of consumers.

Ketan Mody, Chief Operating Officer of RCPL, expressed enthusiasm about building on Velvette’s legacy of innovation and making it an even more significant part of consumers’ lives. The addition of Velvette to RCPL’s portfolio is expected to intensify competition with established players like Hindustan Unilever, Procter & Gamble, and Dabur in the personal care sector.

RCPL’s FMCG segment has shown robust growth, with revenues surpassing Rs 8,000 crore in the first nine months of the ongoing financial year. This strategic acquisition aligns with RCPL’s ongoing strategy to strengthen its FMCG footprint through acquisitions and partnerships.

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