Sales of Cosmetics in East India surge by over 30% in FY24
Kantar, a leading marketing data and analytics company, has introduced its first-ever Cosmetics Panel in India to provide detailed insights into the rapidly evolving consumer behavior within the country’s beauty industry. Launched recently, this innovative panel aims to demystify the transformation in consumer preferences by continuously tracking purchases across four main categories: face, eyes, lips, and nails.
The panel comprises over 3,000 women aged 18-44 from various socio-economic backgrounds, covering major Indian towns. Utilizing advanced technology, including real-time data capture and AI-based image decoding, the panel ensures high accuracy and credibility of the data. Initial findings reveal that 42% of women purchased at least one face makeup product in the last 10 months, contributing to a spend of INR 1,120 crore (USD 136+ million). Additionally, 33 million packs of eye makeup were bought, with eyeliners and kajal being the most popular.
K. Ramakrishnan, Managing Director of Kantar’s Worldpanel Division in South Asia, highlighted the panel’s role in providing brands with real-time, accurate data to inform strategic decisions. This initiative marks a significant step in understanding and catering to the dynamic Indian cosmetics market.
The report also mentioned East India as a significant player in the Indian cosmetics and beauty market. Despite having less than a quarter of India’s households, the region accounts for over a third of all cosmetics sold in the country. This high consumption is driven by a strong preference for makeup, with women in East India using a wide range of shades, including darker tones that are less popular elsewhere.
Key highlights from recent reports include:
High Makeup Usage: East India leads in makeup usage per person, with a notable preference for lip products. Over 65 million units of lip products were sold annually, generating close to ₹1,700 crore in revenue.
Diverse Product Range: The region shows a strong inclination towards a variety of cosmetic products, including face, nail, and eye cosmetics.
Online Shopping: More than a quarter of cosmetic purchases are made online, with platforms like Flipkart seeing higher per capita consumption in East India compared to the national average.
Economic Growth: Rising income levels and a growing working population are fuelling demand for cosmetics, making East India a hotspot for product launches and innovation.
Subscribe to our free newsletter to read the latest news and articles before they are published.
dodb buzz This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
I do not even know how I ended up here but I thought this post was great I dont know who you are but definitely youre going to a famous blogger if you arent already Cheers
Attractive section of content I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts Anyway I will be subscribing to your augment and even I achievement you access consistently fast
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
What is a good dental health? My website: prodentim reviews
Hi my loved one I wish to say that this post is amazing nice written and include approximately all vital infos Id like to peer more posts like this
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Joint Genesis Reviews, Pricing, and bonuses visit here: joint genesis
Family Dollar Pretty! This has been a really wonderful post. Many thanks for providing these details.
Thank you for the insightful article, it was very helpful.
I’m grateful for this information, it was just what I needed!
http://maps.google.cat/url?sa=t&url=https://egcorporatesolutions.com/
https://images.google.co.ug/url?q=https://egcorporatesolutions.com/
Kalorifer Sobası odun, kömür, pelet gibi yakıtlarla çalışan ve ısıtma işlevi gören bir soba türüdür.
muhasebeci
Great read, thanks for sharing your thoughts and expertise.
muhasebeci
This was just what I was looking for, thanks!
Thank you for providing such valuable information!
Thank you for sharing this valuable information!
Your post helped me understand this topic better. Thanks!
I do agree with all the ideas you have introduced on your post They are very convincing and will definitely work Still the posts are very short for newbies May just you please prolong them a little from subsequent time Thank you for the post
Great article, thanks for making it so easy to follow!
Thank you for such an in-depth guide, it was very helpful.
Thanks for the advice, it’s exactly what I needed!
This was just what I was looking for, thanks!
I’m grateful for this information, it was just what I needed!
I found this post extremely useful. Thanks a lot!
This article gave me the clarity I needed, thank you!
Thank you for the thorough breakdown, much appreciated.
I was recommended this website by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You are amazing! Thanks!
Your blog is a breath of fresh air in the often mundane world of online content. Your unique perspective and engaging writing style never fail to leave a lasting impression. Thank you for sharing your insights with us.
obviously like your website but you need to test the spelling on quite a few of your posts Several of them are rife with spelling problems and I to find it very troublesome to inform the reality on the other hand Ill certainly come back again