US based  VEXA Beauty™ has announced the launch of its first-ever peptide-infused fragrance line, creating a new category at the intersection of beauty and wellness. This innovative collection features formulations inspired by the effects of the natural “feel-good” hormone, oxytocin, designed to deliver an elevated sensory experience.

Founded in 2024, VEXA Beauty™ aims to revolutionize the fragrance industry by incorporating oxytocin peptides into their scents. Scientific studies have long demonstrated the powerful relationship between fragrance and emotion, and VEXA Beauty™ has carefully selected scents linked to feelings of happiness, calm, and sensuality.

The debut lineup includes four distinctive fragrances, each combining the power of aphrodisiacs and mood-enhancing notes with oxytocin infusion. The collection features:

– Velvet Rush: A fresh and timeless blend capturing the essence of Pomelo, Turkish Rose, Amber, and Vanilla.

– Siren No.9: An alluring and playful fusion of Raspberry, Neroli, Vanilla Orchid, and Sandalwood.

– Stiletto Nights: An enchanting blend of Crushed Raspberry Seed, Wild Honeysuckle, Jasmine, and Caramelized Praline.

– Fatale: A bold, statement-making fragrance with Bergamot, Turkish Rose, Jasmine Sambac, and Musk.

Sabah Karimi, founder of VEXA Beauty™, stated, “Every fragrance is an artistic expression designed to deliver a complete sensory experience. The oxytocin peptides enhance the unique sensory nature of each fragrance and work with your body chemistry, creating something truly distinctive in the world of perfumery.”

The attention to artistry extends to every aspect of the brand, including the vivid, artistic design of each perfume bottle and the special printing technique used. The 10ml bottles come with a travel case for portable indulgence, and the Eau de Parfums are formulated with a high concentration of perfume oils to last up to 6 hours.

To complement these signature scents, VEXA Beauty™ has also created VEXA Fusion Butter, a luxurious body butter that acts as a fragrance primer and extends the wear time of each scent.