Cosmetic Packaging Design: Beyond Inclusivity

Image used for illustrative purposes only

In the dynamic world of cosmetics, the adage “you don’t get a second chance to make a first impression” resonates profoundly. A meticulously crafted package not only commands attention on the shelf but also encapsulates a brand’s essence and promise within fleeting moments. In this article, Manisha Kohli, co-founder – Neural Hinge talks about the pivotal role packaging plays , especially with regard to creating an inclusive appeal.

In the realm of cosmetic packaging design, inclusivity transcends mere aesthetics and delves into the depths of human psychology and emotions. It goes beyond the traditional boundaries of gender and embraces the delicate balance of masculinity and femininity, creating a universal appeal that resonates with individuals on a profound level.

Every curve, contour, and texture of cosmetic packaging is meticulously crafted to evoke a desire to hold, irrespective of the user’s gender. The tactile experience is designed to connect with emotions, creating a sensory journey that transcends gender-specific norms and resonates with individuals on a deeply personal level.

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Packaging for Day and Night jar where the texture on the jar symbolizes the day care formula with a protective shield and a night care formula that seeps into the skin for repair like Kintsugi art that makes cracks beautiful.

Image used for illustrative purposes only

Inclusive packaging designs that break the stereotypes of colour, form and textures to be gender neutral. The packages inculcate a desire that is emotional rather than gender specific.

In this educational exploration, branding is not just about being legible – it’s about being irresistible to all. The visual and tactile elements of the packaging are carefully orchestrated to appeal universally, sparking the innate desire for ownership while seamlessly integrating into the daily lives of consumers. The packaging becomes an integral part of their entire lifecycle journey with the product, creating a bond that transcends gender-specific norms. People don’t buy a package; they buy the promise it sells. It sells a dream – a possibility, that’s where the package tells the story of the promise it holds.

The approach to inclusive cosmetic packaging design is rooted in understanding and embracing the diverse needs and preferences of all individuals, regardless of gender. Through innovative designs, the aim is to create a sense of belonging and connection, where every interaction with the product becomes an enriching and empowering experience for all.

In conclusion, cosmetic packaging design is not just about creating products – it’s about crafting experiences. It’s about understanding the nuances of human psychology, embracing inclusivity in its truest sense, and creating packaging that resonates with individuals at a profound level. Through this educational journey, we strive to redefine the boundaries of inclusivity and create packaging that speaks to the essence of every individual, transcending gender and societal norms.

Author : Manisha Kohli 

Manisha Kohli is the Co-Founder Neural Hinge

As a Director of Design and Innovation at Neural Hinge, a company Co-founded with Rahul Bose and Smitaa Srivastava , Manisha Kohli excels in performance innovation for cosmetic and skincare packaging, as well as demonstrating expertise in premium beverages, closures, pharma, and high-end spirit packaging.

With over a decade of experience and a portfolio of 70 utility and design patents in packaging design and innovation, Neural Hinge serves as a key innovation partner to numerous global leaders in cosmetics and packaging.

Beyond her role as an innovator, Manisha is a mindset coach, author, health coach, and advocate for personal growth. Under her guidance, Neural Hinge has gained acclaim through various literary publications focusing on packaging and performance innovation design. Collaborating with prestigious international names such as Dior, LVMH, L’Oreal, ELC Group, Bhakta, Root-out, and others in cosmetics, skincare, and alcohol packaging, her aim is to promote planet-friendly innovation which improves quality of life & well-being of users.

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