Antithesis Secures
Rs.5 Crore Pre-Seed Funding

Antithesis Secures ₹5 Crore Pre-Seed Funding

Antithesis, a trailblazing beauty and personal care brand, has raised ₹5 crore in its pre-seed funding round, co-led by V3 Ventures and Rukam Capital. This funding marks a significant milestone for the brand, which aims to revolutionize India’s beauty market with its innovative approach to product development.

Founded by Aparna Saxena, Antithesis treats beauty products like technology, enabling continuous innovation based on customer feedback and trends. The funds will be strategically deployed to drive product innovation, expand market reach, and strengthen distribution channels.

V3 Ventures, known for supporting disruptive consumer companies, expressed excitement about the potential of Antithesis to address critical gaps in India’s personal care market. Aparna Saxena highlighted her vision to simplify beauty routines for Indian women, offering multifunctional products that deliver meaningful results.

This funding round underscores the growing investor interest in India’s beauty and personal care sector, which is projected to reach $27 billion by 2027. With strong backing from V3 Ventures and Rukam Capital, Antithesis is poised to make a lasting impact in the industry.

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