Beauty Industry Veteran Vivek Bali joins Enrich Salon Chain as CEO

Enrich, India’s leading salon chain, has appointed beauty industry old hand Vivek Bali as CEO with a mandate to transform & scale up the business.

Prior to joining Enrich, he was the CEO, Indian operations of Sephora – the world’s leading beauty retailer. Bali has nearly three decades of experience -both local and global. He has worked in leadership roles at Lakme, Avon, Reliance Retail Ltd, Landmark Group UAE to name a few. Currently, Enrich operates  85 outlets serving more than 1.8 million customers per year.

Talking about the Bali’s appointment, Vikram Bhatt, Founder of Enrich said, “We are elated to have Vivek Bali join us. In the last two decades, Enrich has pioneered different concepts in the Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, he will bring in a fresh perspective to the table and lead our growth plans.

Vivek Bali voiced his excitement saying, “I am very excited to join and lead the Enrich team. Enrich has a built a very strong brand in beauty services and I am excited to build on the legacy to create a one-stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty & we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts.”

The Salon chain is backed by WestBridge Capital, which has acquired a controlling stake of 65% in it. “We are excited to have Vivek on-board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident that his leadership will help significantly strengthen the company and take the business to newer heights,” said Sandeep Singhal, Managing Director of WestBridge Capital.

Subscribe to our free newsletter to read the latest news and articles before they are published.