Henkel launches Artificial Intelligence & Augmented Reality Tools to aid shoppers

Choicify is the Henkel’s new online hair consultancy platform that will feature its hair colour brands, including Schwarzkopf, Simply Color, Color Ultime, Keratin Color and göt2b. The tool uses artificial intelligence and augmented reality to offer users personalized hair colour consultations via sampling the different colour shades virtually before purchasing. Accessible through a smartphone or computer camera, users are also able to view hair colour selections via a personal photo or on the provided model’s photo, as well answer a series of short questions to aid in choosing a product that meets their unique needs. Choicify is available within the online user experience at both Walmart and Amazon in the USA.

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