Frost & Sullivan2020 New Product Innovation Award for Clariant

Clariant Active Ingredients is a proud recipient of the Frost & Sullivan 2020 New Product Innovation Award in the European sustainable anti-ageing active ingredient industry for it’s recently launched premium root-power active ingredient Prenylium. Prenylium, uses the skin matrisome concept to fight ageing. Frost & Sullivan assessed the new highly-concentrated extract of Morus Alba root, a centuries-old trusted ingredient in traditional Chinese medicine, against a number of benchmark criteria, including a match to customer needs, reliability and quality, positioning, and customer experience.

Commenting on the award winner, Frost & Sullivan analyst Prateeksha Kaul said: “Even though the global personal care industry is witnessing significant growth, strict regulatory guidelines and changing consumer preferences have hampered the innovation of active ingredients. With its customer-oriented portfolio, focused on exceptional quality and efficacy and fully aligned with consumers’ requirements, Clariant has overcome these industry challenges and has reinforced its position as a leading market participant. The company’s breakthrough Prenylium ingredient has gained consumer interest as a powerful and sustainable anti-ageing ingredient.”

Prenylium illustrates Clariant’s innovative approach to helping customers proactively respond to evolving trends through nature-derived, highly efficient and unique active ingredients. Rigorously trialled aeroponic growth conditions, which require minimal water use and ensure plants have access to the best nutrients, are complemented by the use of non-destructive Plant Milking Technology to obtain the extract. These practices ensure ingredient sourcing is sustainable, 100% traceable, and on par with quality expectations.

Ernesto Horikoshi, Global Head of Active Ingredients, explains: “Our proactive approach to developing trendsetting active ingredients supports formulators and brands in developing innovative and differentiated products to address the most pressing consumer needs. In this case, targeting and matching the rising demand for natural origin, traceable sourcing and high efficacy address the ever-challenging needs of the ageing skin. These are all important considerations when aligning products with the Clean Beauty trend and the industry shift to innovations that enhance skin’s natural regenerative processes while remaining respectful of the environment.”

Since launching in January 2020, Prenylium has received several highly-respected industry awards including the PcHi Fountain Award 2020 in the anti-ageing category; the BSB Silver Innovation Prize Environment; and the in-cosmetics bronze award for Best Active Ingredient 2020.