Coty partners with LanzaTech to introduce Sustainable Ethanol
COTY, a prominent player in the beauty industry, has taken a significant step towards sustainability by signing a letter of intent to collaborate with LanzaTech. This partnership aims to introduce sustainable ethanol, crafted from captured carbon emissions, into COTY‘s fragrance products. Ethanol, a fundamental ingredient in fragrances, plays a pivotal role in ensuring the even dispersion of scents. Typically sourced from crops with high starch and sugar content like corn, sorghum, barley, sugar cane, and sugar beets, ethanol production consumes land, water, and fertilizers.
LanzaTech, renowned for pioneering next-generation ethanol production, offers a game-changing solution. Their innovative technology captures industrial emissions and processes them in an eco-friendly and sustainable manner. The sustainable ethanol derived from carbon capture boasts minimal water usage and significantly reduces the need for agricultural land, contributing to the preservation of biodiversity.
As the demand for sustainable and environmentally responsible products continues to grow, COTY is strategically aligning its fragrance innovation with its commitment to sustainability. The beauty major’s ‘Beauty That Lasts’ strategy, inspired by the United Nations Sustainable Development Goals (SDGs), outlines various time-bound objectives. This includes a goal of achieving a 30% reduction in absolute CO2 emissions by 2030.
COTY’s partnership with LanzaTech not only underscores its dedication to a greener future but also meets the evolving preferences of environmentally conscious consumers. By incorporating sustainable ethanol in fragrances, COTY is taking a significant stride toward fostering a cleaner and more eco-friendly beauty industry.
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