Dyson, the tech powerhouse, has taken a bold leap into cosmetic ingredient research. Their latest hair care products, the Chitosan Pre-Style Cream and Chitosan Post-Style Serum, are nothing short of groundbreaking.

Chitosan, that remarkable complex macromolecule found in the cell walls of oyster mushrooms, is at the heart of these innovations. Dyson’s engineers have meticulously fine-tuned the chitosan formula to strike the perfect balance between all-day hold and natural movement. The Chitosan Pre-Style Cream comes in four delightful variations—Straight to Wavy (both Light and Rich Conditioning) and Curly to Coily (again, Light and Rich Conditioning). There’s more: grapeseed, castor, and argan oils team up with beeswax to combat frizz and boost shine.  The Chitosan Post-Style Serum ,amped up with hyaluronic acid, ready to take on humidity-induced frizz to repair surface damage.

But here’s the pièce de résistance: these magical hair elixirs are meant to be paired with Dyson’s first connected beauty device – Airwrap i.d. multi-styler and dryer. Imagine the fusion of cutting-edge technology and personalized styling—thanks to Bluetooth integration.

“Our engineers have rigorously tested to find the optimum percentage of chitosan for all-day, flexible hold, while maintaining natural movement,” said Kathleen Pierce, President of Beauty at Dyson , while launching Chitosan.