Kylie Cosmetics Expands Product Portfolio in India
Kylie Cosmetics, the beauty brand founded by Kylie Jenner, is set to expand its product lineup in India, following strong consumer demand during its first year in the market.
Since launching in India through House of Beauty, Kylie Cosmetics has gained traction, particularly with its Lip Kits, and now plans to introduce 50–60 new SKUs across lips, face, fragrance, and skincare. A key highlight in the upcoming lineup is Cosmic 2.0, the second edition of Jenner’s signature fragrance.
The brand has established a presence in 29 Sephora stores and expanded across major metros, including Delhi, Mumbai, and Chandigarh. During the festive quarter, Kylie Cosmetics saw a twofold increase in average monthly sales and a 75% rise in store footfall during Diwali and the holiday season.
“Kylie Cosmetics’ first year in India has been pivotal,” said Vikram Vijay Kant, Chief Business Officer at House of Beauty. “We are additionally planning to expand our e-commerce presence to scale our reach and visibility in 2025”.
With India emerging as a key growth market, Kylie Cosmetics is set to deepen its presence, leveraging omnichannel retail networks and expanding into new beauty categories.
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