Personal care startup mCaffeine raises over INR 22 Cr

Mumbai-based personal care brand mCaffeine has raised over Rs 22 crore from multiple investors. Last year, the startup had raised nearly Rs 14 crore in Series A funding round from RPSG Ventures, Telama Investments and others.  The company, founded in 2016 by Vikas Lachhwani and Tarun Sharma markets caffeine-infused products including shampoo, face wash, body lotions, shower gels and creams. mCaffeine sells online through popular e-commerce sites like Nykaa, Flipkart, Amazon and Purplle besides its own site. mCaffiene has recently launched the Green Tea range. The company plans to use the funds in R&D, and to expand distribution across digital channels. mCaffeine also plans to expand its product portfolio to include 30 more products in the next year.

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