Samantha Prabhu backs wellness start up Secret Alchemist.

Samantha Prabhu backs wellness start up Secret Alchemist.

Aromatherapy-based wellness brand Secret Alchemist , founded by by Ankita Thadani and Akash Valia has onboarded Actress Samantha Prabha as its cofounder on the back of her investment. While the financial terms of the deal are dot disclosed , the company said that the fresh capital will be used to boost its marketing efforts, brand presence and expand customer reach.

Founded in 2021, Secret Alchemist offers a range of products centred around essential oils and holistic wellbeing.

“Samantha’s personal journey with aromatherapy perfectly aligns with our philosophy of addressing wellness at its roots, and together we plan to utilise the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry,” Thadani said.

The startup also claimed to have raised $500,000 in a seed round led by Inflection Point Ventures (IPV), with additional participation from Pharmeasy founder Siddharth Shah and Plix founder Rishubh Satiya. The funds will be deployed for team expansion, scaling operations, and building inventory.

The startup is also looking to diversify its product portfolio with the rolling out of pure-grade essential oils in the form of creams, mists and shower gels.

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