Unilever launches world’s first deodorant for people with disabilities
Image used for illustrative purposes only
Unilever’s Degree – also sold as Rexona, Sure and Shield in different countries has developed a unique deodorant pack that has been specifically designed for consumers with disabilities.
People with disabilities are one of the largest minority groups. Globally it is estimated that one in ten people have a disability, but the Cosmetics and Personal care industry has done very little to address their needs and is often criticised for overlooking their challenges.Twisting a deodorant cap, turning a stick, or pressing a spray is many times a challenge for people with limited sight or arm mobility.
‘Degree Inclusive’, is a hooked container that has been designed for one-handed usage. Enhanced grip placement and magnetic ‘click’ closures reportedly make it easier for users with limited grip or sight to remove and replace the cap. A larger roll-on applicator means the product reaches a greater surface area per swipe. The label also includes instructions in Braille.
To design Degree Inclusive, Unilever partnered with the Muscular Dystrophy Association, non-profit organisations Open Style Lab and Lighthouse Chicago, and a panel of engineers, designers and occupational therapists. It invited 200 consumers with a range of physical disabilities to trial its prototype roll-on and give their feedback which was later used to help improve the product for its future commercial launch.
Image for illustration purpose only.
“As a brand that’s committed to inspiring confidence in everyone to move more, Rexona believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement,” said Kathryn Swallow, global Rexona brand vice president.
“With Degree/Rexona Inclusive, we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.” ~ Kathryn Swallow