AR helps create customised shades of Lipstick 

Lip Hue announced the launch of Augmented Reality e-commerce beauty platform that helps customers create their own lipstick shade and to experience in real-time how the lip shades look on them before buying their perfect hue. The customers can choose their preferences of colour, finish, and fragrance. The lipsticks are then handcrafted at the studio and sent to them. Speaking on the launch the founders of LipHue, Avni Sricharan and Dyuti Waghray said, “We are in the era of personalization and customization, where consumers increasingly want choices tailored to their desiderata and lifestyle. We want to pioneer this transmutation in cosmetics in India from ‘buying the standard shade of lipsticks’ to making the impeccable one!” LipHue, a young home-grown luxury cosmetic brand that started its exclusive Lip Studio in 2019 in Hyderabad, is now online with its e-commerce portal that helps users personalize the lipsticks.

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