Estée Lauder Teams Up with Manchester United in Skincare Partnership
Estée Lauder has secured a groundbreaking partnership with Manchester United, becoming the football club’s first-ever skincare partner. The inaugural campaign will feature players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho, and Raphaël Varane. Estée Lauder aims to leverage this collaboration to connect with Manchester United’s extensive fanbase in the Asia Pacific region. Focusing on Estée Lauder’s Advanced Night Repair Serum, the campaign seeks to engage fans across Manchester United’s social platforms. Justin Boxford, Global Brand President at Estée Lauder, expressed excitement about this unprecedented partnership, highlighting the shared commitment to delivering peak performance and reaching new audiences. Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, emphasized the importance of educating fans on a healthy lifestyle, with skincare being an integral part of that process.
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