Global SS Beauty Brands Launches Joyology

Global SS Beauty Brands Launches Joyology

Global SS Beauty Brands Ltd. (GSSBB), a subsidiary of Shoppers Stop, has launched its new colour cosmetics brand, ‘Joyology’, targeting millennials and Gen Z consumers. The brand competing with the likes of  Colorbar ,Sugar, and Renee.aims to capitalize on the growing demand for affordable, high-quality makeup products in India.

Joyology offers a variety of products, including lipliners, eyeshadows, lipsticks, foundations, and mascaras. The initial launch includes 64 SKUs, with plans to expand to 150 SKUs over the next three quarters. It aims to attract young consumers with its playful and joyful packaging. Joyology products are developed in partnership with Intercos Group, Italy, and manufactured in India. Joyology is available at Shoppers Stop stores, SS Beauty stores, and online platforms such as Nykaa, Myntra, Amazon, and Tata Cliq.

Biju Kassim, CEO of Global SS Beauty Brands, stated, “Joyology is designed to bring joy to everyday life with its innovative concept and playful packaging. We are excited to offer high-quality, affordable makeup products that resonate with our young consumers.”

The launch of Joyology marks GSSBB’s entry into the private label segment, aiming to capture a significant share of the burgeoning colour cosmetics market in India

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