Miduty, a leading nutraceuticals brand, has announced its strategic entry into the skincare market with a range of clean, science-backed products. Founded by Palak Midha, Miduty has built a reputation for its meticulously researched supplements and is now extending its expertise to address the growing demand for holistic skincare solutions.

The new skincare line targets individuals aged 30 and above, focusing on safe formulations and innovative alternatives to traditional ingredients. The range includes a day cream for hydration, a day serum for protection, a night cream for skin barrier repair, and a mineral sunscreen, among other products. Each product is crafted to be lightweight, hormone-safe, and free from harsh chemicals, leveraging natural, clinically-backed ingredients. Miduty’s entry into the skincare segment reflects the brand’s commitment to providing comprehensive solutions that rejuvenate skin health. With exciting new innovations on the horizon, Miduty aims to set a new standard in the beauty and personal care market.