Skincare brand Deconstruct has successfully raised ₹65 crore in a fresh funding round led by L’Oréal’s VC fund BOLD, along with V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in this round.

Founded in 2020 by Malini Adapureddy, an engineer from IIT Kharagpur, Deconstruct is known for its science-backed skincare products that are gentle and non-irritating. The company has achieved an impressive annualized net revenue of ₹200 crore, marking a 1000% growth in FY25 so far.

The infusion of funds will be utilized to accelerate product innovation, expand distribution networks, and venture into new categories. Deconstruct aims to enhance its presence on quick commerce platforms to improve nationwide accessibility.

“This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision,” said Malini Adapureddy, Founder of Deconstruct. “We have always built our products with the vision that effective skincare need not be irritating, and getting customer love for the exact same reason has been incredibly rewarding.

The company will use the funds to introduce new and innovative skincare products ; Expansion of Distribution Networks; expanding into new categories beyond skincare. This could include hair care, body care, and other personal care products ; Sustainability Initiatives and global expansion beyond India