Redefining Beauty Standards and Empowering Diversity Redefining Beauty Standards and Empowering Diversity isn’t just another e-commerce platform; it’s a beacon of inclusivity and empowerment in the beauty, skincare, wellness, and personal care industry. Since its inception in 2021, this marketplace has been revolutionizing the industry by offering a vast array of quality products for all.

Embracing inclusivity at its core, Cossouq’s curated selection features responsible organic, homegrown, national, and internationally recognized brands. The platform provides an equal opportunity for all brands to shine, regardless of their awareness or identity.

With a strong message of “Celebrating You” and a mission to normalize diverse beauty standards, Cossouq has grown exponentially. Starting with 50 brands, it has now surpassed the milestone of 350+ brands and offers over 10,000 products, empowering individuals to embrace their uniqueness and find beauty in themselves.

The impactful #Samjhakar campaign, recognized among Social Samosa’s Top 50 Indian ad campaigns, celebrates individuals challenging norms and stereotypes. Cossouq has also engaged in dialogues with notable beauty entrepreneurs like Sunny Leone (Star Struck Cosmetic Line), Sonal Jain (Boondh Sustainable Menstruation), and Sheil Jain (India’s First Stackable Makeup Brand).

As per a study by the Indian Brand Equity Foundation, the Indian cosmetics market is poised to reach US$ 20 billion by 2025, with a Compound Annual Growth Rate (CAGR) of 25%. Cossouq aims to be a significant player in this evolving landscape, striving to create a community where everyone has the right to look and feel beautiful.

Founder of, Parth Patel, emphasizes, “At, we believe that beauty should not be limited by conventional standards. Our vision is to create a community where everyone has the right to look and feel beautiful.

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