L’Oréal Unveils Cutting-Edge Hair Drying Innovation ‘AirLight Pro’

At the prestigious Consumer Electronics Show (CES) 2024, L’Oréal Groupe took center stage to introduce its revolutionary hair drying tool, the AirLight Pro. Crafted in collaboration with Zuvi, a startup founded by drone engineers and leading scientists and minority funding by L’Oreal, this next-generation hair drying device combines infrared-light technology and innovative wind mechanisms. The result is a transformative hair care experience that not only yields visibly smoother and hydrated hair but also accelerates drying time while optimizing heat flow for various hair types. Impressively, the AirLight Pro achieves all this with up to 31% less energy consumption.

Zuvi, utilizing its patented LightCare technology, has ingeniously applied infrared light and high-speed wind to create a first-generation product that not only efficiently dries the hair surface but also preserves internal moisture within the hair strands, as attested by L’Oréal.

The AirLight Pro boasts remarkable outcomes, delivering up to 33% more hydrated hair, a striking 59% improvement in hair smoothness, faster drying times, and an enhanced overall user experience, validated through feedback from top-tier professional stylists. Unlike conventional hair dryers with heating coils, the AirLight Pro is equipped with a specialized 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs. This design ensures swift hair drying without subjecting the hair to excessive heat, leaving it smooth, shiny, and internally moisturized.

L’Oréal plans to introduce the AirLight Pro to select markets, including the US and Europe, through its salon professional brand, L’Oréal Professionnel, in 2024. This innovative hair care solution is poised to redefine the industry standard, offering a perfect blend of cutting-edge technology, efficiency, and environmental consciousness.

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