Purplle records significant customer traction during Sale period
Purplle’s Online Beauty Sale festival, from August 4-8 with over 15,000 beauty products delivered volume and value traction in the range of 300 per cent, according to the e-tailer. During the sale, Purplle offered a variety of beauty products from its exclusive brands such as Good Vibes, Alps Goodness, NY Bae, Stay Quirky as well as global brands like Maybelline NY, L’Oréal Paris, The Face Shop among others. According to Manish Taneja, Co-Founder & CEO of Purplle, “We have witnessed volume and value traction in the range of 300 per cent with average order values up by 10 per cent month-on-month basis. The most significant traction was the number of new users opting for our Elite Membership. We witnessed a five-fold increase in daily Elite membership sign-ups compared to typical days. Also, our elite base contributed to 20 per cent of net merchandise value during the IHB sale period. The breadth of products on offer, matched with equally exciting consumer offers, with an assurance on-time deliveries of orders made the entire shopping experience memorable for each and every customer and drove consumer’s interest to shop during the festival.” The company recorded 75 per cent of its orders volumes coming from tier II & III markets. Elite is Purplle’s flagship customer loyalty program; where users sign-up for specialized benefits – including free shipping, additional product offers and discounts, early-bird access to sale events, priority customer service, membership freebies and milestone rewards.
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